Ghost Tongue Consulting Get started

It's better to start badly than never start.

You already make things. You already post them. Maybe someone has even commented "you should sell these." Right now that idea only lives in your head, and ideas in your head fade. Written down with a price and a first step, it becomes a real shop.

  • You have a creative hobby and nowhere to sell it
  • You want to own a business someday but have zero experience
  • You have a little saved and don't want to waste it

It might work. It might not. Either way, you'll stop wondering.

How I started badly

Hi, I'm Jenn. I took one perfume-making class, loved it, and thought: why not sell these? So I opened an Etsy shop out of the one room I rented in a shared house. No plan, no LLC, just $100 and a lot of boxes.

The start
  • One perfume-making class
  • All my stock in one rented room
  • Supplies from Amazon
  • My personal bank account, no business account
  • No LLC
  • $100 to start
The math I skipped

Cost of one bottle sold

Perfume bottle$2.30
Essential oil$0.40
Perfume solution$0.95
Shipping$8.00
Miscellaneous$3.00
Other costs (fees, upkeep)$2.00
Total cost per bottle$16.65
Margin target40%
Lowest price to sell at$28

My first 5 orders lost me $45. I forgot to count Etsy's fees, then gave out a discount code on top. Shipping alone cost more than everything inside the bottle. Twenty minutes with this table would have caught all of it.

You already have more than you think

Your first business isn't supposed to make you rich. It's supposed to teach you. I learned more from losing $45 than from the class that started it all.

  • Your hobby is the product

    You don't need a new skill. You need a price and a place to sell what you already make.

  • Your feed is the storefront

    You're posting anyway. The same photos can send people to your shop instead of just getting likes.

  • Your savings are enough

    We plan around an amount you can afford to lose. No loans, no credit cards. And once it's a real business, some expenses may lower the taxes on your paycheck. A tax pro can tell you what counts.

What we help with

Most first-timers want the full plan. If you're only stuck on one part, you can get just that part.

The full plan

We talk through your idea, write your business plan, figure out your prices, and do a follow-up call after you've read it. About two weeks from start to finish.

Starting at$280

How it works

You don't need anything ready. Just the idea you keep coming back to.

  1. Leave your email

    It takes less than a minute, at the top of this page.

  2. We reach out

    We ask a few questions about your idea, then send you a price. You decide if you want to go ahead.

  3. Get your plan

    We work over video calls, scheduled around your classes and shifts. You keep everything we make.

Why I can help

Before the perfume shop, I spent eight years as a pricing and product analyst in aerospace, tech, HVAC, and online retail.

Every one of those jobs came down to the same questions. What does it cost? What should it sell for? Is it worth doing? I knew all that and still lost money on my first five orders, because I never wrote it down for myself. You don't have to learn it the same way.

  • Set prices for aerospace products that raised profit 15% in six months.
  • Cut pricing mistakes by 25% by finding which products actually made money.
  • Built a forecast that cleared $45,000 of unsold stock.

An idea in your head is temporary.

I started with one class, one room, and $100. If you have a hobby and a little savings, you're already where I was. Leave your email and let's write down your first step.

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